Fundraising Success 080507
Dr. Stephen L. Goldstein is the host and producer of “Fundraising Success.” For his new, weekly fundraising column, go to www.fundraisingguru.blogspot.com. This week he interviews:
1. Marcie Setlow, president, Setlow Media (New York, New York), Marcie@setlowmedia.com—successful fundraisers don’t just ask for money. It’s all about them—potential funders, not you. One of the country’s most successful professionals talks about the changing fundraising landscape: reaching the “new breed” of donors, the challenges of identifying likely consortia of multi-million-dollar donors, getting your foot in the door, and building long-term relationships.
2. Jeremy Ring, former Yahoo executive, philanthropist, fundraiser, Florida State Senator—on how and why nonprofits need to become truly entrepreneurial, on his entrepreneurial nonprofit, on why he gives money away
3. Larry Butler, senior consultant, Maguire Associates (Concord, MA), lbutler@maguireassoc.com: Telemarketing Series, “Noble Calling”—Part 3: Be tangible, dramatic, personal. “Abiding Principles”/“Insider Insights” on how to get over your hesitation in calling people to ask for money, how to make your case, and how to adjust your script for different types of calls for different types of causes
4. Jesse Carter of Profit Quests, www.profitquests.com: “The people’s Web site,” links to a wealth of FREE expert advice for nonprofit fundraising success. This week, he talks about the wealth of information on his site about auctions, including those on the Internet.
5. Sean Stannard-Stockton, author of the blog, www.tacticalphilanthropy.com and principal with Ensemble Capital Management (Burlingame, CA)—on how to create and use a donor-advised fund, the equivalent of a “charitable checking account”
6. Weekly update from The Chronicle of Philanthropy: Peter Panepento’s “Blog Beat.” This week, a blog devoted to the world of charities and celebrities. Go to www.philanthropy.com/giveandtake for his list and reviews of about 100 blogs.
7. Joe Geiger, executive director, Pennsylvania Association of Nonprofits, joe@pano.org–on 3 important trends demanding every nonprofit’s attention.
Download | Duration: 00:58:47
Comments