Fundraising Success 072907
Dr. Stephen L. Goldstein is the host and producer of “Fundraising Success.” For his new, weekly fundraising column, go to www.fundraisingguru.blogspot.com. This week he interviews:
1. Karen Lustgarten—Why nonprofits’ Public Relations fails! What Public Relations really is, and how to develop powerful PR, especially print PR, strategy. How to “think like a journalist” or you won’t raise all the money you can and should without mastering nonprofits’ most powerful tool—and most neglected resource!
2. Weekly update from The Chronicle of Philanthropy: Peter Panepento’s “Blog Beat.” Go to www.philanthropy.com/giveandtake for his list and reviews of about 100 blogs. This week, he talks about three must-visit blogs.
3. Sean Stannard-Stockton, author of the blog, www.tacticalphilanthropy.com, and principal with Ensemble Capital Management (Burlingame , CA
4. Jesse Carter of Profit Quests, www.profitquests.com: “The people’s Web site,” links to a wealth of FREE expert advice for nonprofit fundraising success. This week, he spotlights a program he says “every nonprofit should have”: raising funds with your own custom-branded landing page! Go to www.profitquests.com and click on “raise funds with your own search engine” for more information.
5. Ellen Schulman, PR, marketing, and fundraising expert: Win/Win, The perfect corporate/nonprofit partnership model. It’s more than writing a check! How one corporation donated its printing services so a school system could create an innovative summer writing workshop that led to a published book of student writing.
Download | Duration: 00:58:30
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